Lindsay Olives Party Guides

Lindsay is the largest table olive producer in the United States. During my years at Active Ingredients, I brought Lindsay’s digital brand to life through web design, marketing campaigns, contests, newsletters, and more. Here, we created a series of entertaining guides to help readers knock their gatherings out of the park, while growing Lindsay’s email list and brand awareness in the process.

Role: Design Lead

Collaborators: Active Ingredients (Strategy, content, Project management, Development)

Result: 347,589 organic traffic pageviews

Expanding the visual brand

Lindsay has a fresh & fantastic visual brand, but we wanted to take this opportunity to expand the design system into new territory.

Modular and reusable

One major requirement of the design system was reusability. We wanted to introduce more party guides in the future with minimal dev effort, while making room for plenty of visual variety. The content proved so popular that it influenced the creation of a whole new section of the website (currently named #BiteSizeFun) filled with party tips, recipe collections, video content, and more.

Leveraging the experts

How did we create this great content? Collaboration with the experts — professional chefs, event planners, social media influencers, and of course a healthy dash of our own fun ideas.