Chicken of the Sea Landing Page & Amazon Store

Chicken of the Sea needs no introduction! Working with Bay Area food marketing agency Active Ingredients,  I’ve been involved with many projects for this beloved brand over the years. Most recently, we created a landing page to promote their new tuna and salmon packets, and gave their Amazon store a colorful refresh to match their new visual identity.

View Landing PageLink-out arrowView Amazon StoreLink-out arrow
Role: Design Lead

Collaborators: Active Ingredients (Strategy, content, Project management, Development)

Result: 4.6% landing page bounce rate, 55% increase in Amazon Sales
Screenshot of the Chicken of the Sea Packet landing page design
image with text "Page achieved 4.6% bounce rate" with a sunglasses face emoji
showing bounce rate under 15% as "practically unachievable" according to Google AI

Amazon Store Refresh

Resulted in a 55% increase in online sales, as part of a larger initiative with Active Ingredients

Screenshot of the Chicken of the Sea Amazon store homepage designimage with text "As a part of a larger strategic initiative, Amazon sales increased by 55%"
5-star App Store rating for Notewize
Unbelievably low bounce rate for Chicken of the Sea
Hand-drawn lock icon
129% increase in sales conversion for Neuhaus Metalworks
Millions of secure sign-ins with the Adobe Account Access App
Active Ingredients design agency website refresh
Visual update for DP&F Law
Engagement boost for Project 1324
Big support cost-savings for Adobe Account
198% increase in landing page conversion for Lithium
340k+ organic traffic pageviews for Lindsay Olives
TransAm Bike Tour Zine just for fun
Envelope icon
Get in Touch
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.